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Planning Your Q4 Events Strategy: A Successful Q1 Starts Now

We’ve officially entered the season where it’s easy to check out.

Fall events, school schedules, holidays on the horizon—it all feels like a slow coast to the end of the year.

But here’s the truth: what you plan in Q4 determines how your Q1 feels.

The agents and teams who hit the ground running i...

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What If the Problem Isn’t the Market — It’s Your Morning?

 We all know the real estate market has its ups and downs — rates shift, buyers hesitate, listings stall.

But here’s something I’ve seen over and over again:

Whether you’re a Realtor®, Real Estate Assistant, Director of Operations, or a rockstar Admin supporting a high-volume team…

It’s not alway...

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3 Things Real Estate Admins Can Automate Today (and 2 They Shouldn’t)

Let’s talk about the silent time thief in real estate operations: repetitive tasks.

If you're a Real Estate Assistant, Director of Operations, or part of a growing team, you’re likely buried in busy work — answering the same questions, sending the same reminders, checking the same boxes.

Automatio...

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The Silent 24/7 Assistant Every Realtor Needs

If you could add a team member who works 24/7 without taking a day off, never forgets to follow up, greets potential buyers and sellers before you even know they exist, and doesn’t cost you a dime… you’d probably hire them in a heartbeat, right? Welp folks, that often neglected “team member” is your...

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Real Estate Admin Training 101: How to Set Your Assistant Up for Success

 Hiring an admin is a big move — and if you're doing it right, it should be a business multiplier, not just another person to “help you catch up.”

But here's what we see way too often:
An agent hires an assistant, gives them access to the MLS, a few passwords, and then says… “Let me know if you have...

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What Is Real Estate Operations (and Why Every Agent Should Care)?

 Most agents are laser-focused on the front end of their business — lead gen, appointments, negotiations, closings. And that makes sense. It’s the part that gets celebrated, tracked, and paid.

But what often gets overlooked is the backend — the operational side that makes your business sustainable,...

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The Hidden Cost of Hustling Without a Plan

Listen, I get it — the grind can feel good. There’s adrenaline in the chase. But when you’re spinning your wheels with no clear direction, what you’re building isn’t a business. It’s a hamster wheel.

The truth?
You’re not behind on your dreams because you’re not working hard enough.
You’re behind bec...

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Juneteenth, Freedom & Fair Housing: Why It Matters in Real Estate Today

Each year on June 19th, we honor Juneteenth, a day that commemorates the end of slavery in the United States. More than just a historical milestone, Juneteenth is a reminder of the journey toward freedom, equity, and opportunity — ideals that still impact every corner of our society today, including...

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Revisit Your Why: Fuel Your Purpose and Ignite Your Passion

You’ve heard it a million times: "Find your why." It’s been beaten into our brains through books, podcasts, and TED Talks. And honestly, it can start to feel like just another trendy phrase we toss around. But here's the truth—your "why" isn't something you set once and forget. It's your fuel, your ...

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What I’d Change If I Were Starting My Business Over

 

Lessons in Alignment, Courage, and Not Letting Motherhood Hold Me Back

If I could sit down with the earlier version of myself—the one balancing two babies, a laptop on the kitchen counter, and a head full of big dreams—I’d tell her a few things. Not to change the outcome, but to change the energ...

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What You Don’t See Behind the Systems

When people come to The Real Estate Operations Institute (TREOI) website, they’re often looking for structure—templates, checklists, plug-and-play trainings that make their business run smoother.

But what you don’t always see behind the systems…

👉 is the strategy that built them.
👉 and the people ...

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From Stress to Success: How to Handle Difficult People

We’ve all been there...working with someone whose personality just rubs us the wrong way. Whether it’s a co-worker, manager, or client, dealing with difficult personalities is one of the most common challenges we face in the workplace. It can be frustrating, draining, and sometimes downright exhaust...

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