If you could add a team member who works 24/7 without taking a day off, never forgets to follow up, greets potential buyers and sellers before you even know they exist, and doesn’t cost you a dime… you’d probably hire them in a heartbeat, right? Welp folks, that often neglected “team member” is your...

 Most agents are laser-focused on the front end of their business — lead gen, appointments, negotiations, closings. And that makes sense. It’s the part that gets celebrated, tracked, and paid.

But what often gets overlooked is the backend — the operational side that makes your business sustainable,...