The Silent 24/7 Assistant Every Realtor Needs

If you could add a team member who works 24/7 without taking a day off, never forgets to follow up, greets potential buyers and sellers before you even know they exist, and doesn’t cost you a dime… you’d probably hire them in a heartbeat, right? Welp folks, that often neglected “team member” is your Google Business Profile! (We'll call it GBP for short).

This isn’t just some sales or ops hack—it’s a business growth and brand recognition strategy. A polished, active GBP means that when someone Googles your name, they don’t just see your contact info. They see glowing reviews, recent activity, and proof that you’re a trusted, in-demand professional. It’s your digital storefront, your reputation manager, and your lead magnet all rolled into one. And the best part? Once you set up the right systems, it works for you 24/7.

Why Google Business Profile Matters More Than Ever for Realtors

When today’s buyers and sellers want to check you out, the first thing they do is Google you. Your Google Business Profile is often the virtual "first impression" they'll see before your website, your social media, or your Zillow page. It’s your online resume that shows up in searches, helping them determine whether to contact you—or move on. A fully optimized GBP makes it easy for potential clients to take action. On mobile, it offers instant buttons for “Call,” “Website,” “Directions,” and even “Text,” meaning potential leads can reach you without scrolling through tons of search results.

From a real estate perspective, that’s pure gold! A well maintained Google Business Profile keeps leads flowing during slower seasons like winter, builds trust by displaying your consistent branding, glowing client reviews, and accurate contact info. It also saves you as the agents or assistants from having to chase down missed lead inquiries.

The SEO Advantage: Turning GBP into a Repeatable System

Most agents think of a Google Business Profile as just another marketing tool. Ops leaders know it’s a business system—one that can be documented, delegated, and measured. When GBP is monitored and managed properly:

• ✔️Details stay current — phone numbers, hours, and photos match across every platform.

• ✔️Reviews are answered quickly — boosting local SEO and showing prospects you care.

• ✔️Content stays fresh — weekly posts, seasonal updates, and featured listings keep you ranking higher in local search results.

• ✔️Reporting is easy — monthly insights track calls, clicks, and views, making it simple to measure ROI.

When it comes to marketing yourself in real estate, consistency is everything. A strong GBP presence means you and/or your team are remembered, referred, and found among the first set of search results.

Why Now Is the Perfect Time to Update Your GBP

Late summer is a transitional period for most agents and teams. The vacation pace is ending, but the Q4 push hasn’t quite begun yet. This is the perfect time to:

• Audit your online presence for accuracy and completeness. (Have you optimized ALL the available fields and categories in your profile? Moved offices recently? Have new headshots to share?)

• Ensure your Google Business Profile reflects your current team, listings, and overall brand identity.

• Put a simple maintenance routine in place so your profile never goes stale. (For example, put a reminder on your calendar to audit your GBP at least twice per year)

Think of it like staging a home before an open house—you want your profile polished and ready before the busy Fall season.

Get the Step-by-Step Google Business Profile Playbook

Recently, our OPS Insider members attended an exclusive mastermind and received a 1-page Google Business Profile Playbook to optimize it at a high level. They walked away knowing exactly how to turn their GBP into a round-the-clock lead generation tool—without spending hours doing trial and error to see what sticks. If you missed it, you can still get instant access to the replay and playbook when you join our OPS Insider Membership Community. It’s your shortcut to a polished, professional GBP that works for you year-round. Join OPS Insider →

Bottom Line

A Google Business Profile for Realtors isn’t just a form of marketing—it’s one of the most cost-effective, high-impact tools at your disposal. If you spend the time to set it up right then manage it strategically, it can become a scalable, zero-cost, always-on system that quietly captures you leads while you focus on serving more clients! Make GBP part of your core real estate strategy, and you’ll have a silent assistant working for your business 24/7.

Author: Josie Ambroise